Photo Courtesy of Briggs Nursery

Callicarpa bodinieri Profusion (Beauty Berry)

Clusters of lilac flowers along the stems followed by clusters of bright, glossy, violet-purple fruit in fall persisting to early winter. They contrast with purplish foliage in summer that turns rosy-pink in fall. Upright habit. Moderate growth rate.

Blooms early to late summer
4-6 ft tall x 4-6 ft spread
HARDY to -20°F (-28.9°C)
Attracts bees and birds
Deer resistant


Zone Zone 5
Exposure Full Sun
Moisture Moderate Moisture